Creative Technologist

A Creative Technologist at WPP Production operates at the intersection of creativity, technology, and generative AI to design and deliver AI-powered creative solutions at scale. The role collaborates with creative, production, technology, and strategy teams to develop intelligent workflows that combine multimodal AI, automation, and human creativity to produce high-quality marketing content across digital channels.

• Collaborate with creative, strategy, production, and technology teams to design AI-powered creative solutions for marketing campaigns.
• Translate creative concepts into structured prompt frameworks and multimodal content generation strategies.
• Develop and optimize workflows using generative AI tools for image, video, text, and audio content creation.
• Partner with technical teams to build, test, and improve AI-driven production pipelines and automation workflows.
• Prototype and evaluate emerging AI tools, models, and technologies to enhance creative production capabilities.
• Ensure AI-generated content aligns with brand guidelines, creative quality standards, and campaign objectives.
• Support the development of reusable prompt libraries, templates, workflows, and best practices for scalable content production.
• Work closely with cross-functional teams to integrate AI capabilities into existing creative and production processes.
• Present AI-powered creative solutions, demonstrations, and recommendations to internal stakeholders and clients.
• Identify opportunities to improve production efficiency through automation, workflow optimization, and AI innovation.
• Stay up to date with advancements in Generative AI, multimodal models, creative technologies, and industry trends.

• 3+ years of experience in Creative Technology, Digital Production, Creative Development, Design Technology, Innovation, or a related field.
• Strong understanding of Generative AI technologies, prompt engineering, and multimodal content generation (image, video, text, and audio).
• Experience working with AI creative tools such as Midjourney, Adobe Firefly, Runway, Flux, Stable Diffusion, OpenAI, Google Veo, Kling, or similar platforms.
• Familiarity with AI workflow orchestration tools such as ComfyUI, n8n, Langflow, or similar automation platforms.
• Understanding of creative production workflows, digital marketing, content creation, and brand management.
• Knowledge of APIs, automation tools, and basic scripting (Python or JavaScript) to support AI workflow integration is preferred.
• Strong problem-solving, communication, and collaboration skills with the ability to work across multidisciplinary teams.
• Ability to balance creative thinking with technical execution in a fast-paced production environment.

• Experience working in an advertising, creative, production, or digital agency environment.
• Knowledge of Large Language Models (LLMs), Retrieval-Augmented Generation (RAG), AI agents, and multimodal AI systems.
• Familiarity with Adobe Creative Cloud, Figma, motion design, or video production workflows.
• Experience developing AI playbooks, prompt libraries, or scalable creative automation frameworks.
• Certifications in Generative AI, Machine Learning, Cloud AI Platforms, or related technologies are an added advantage.

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