About the role
Key Responsibilities:
● CRM Integration & Management ○ Integrate CRMs (e.g., Zoho, HubSpot, LeadSquared, Salesforce) with various web platforms. ○ Automate lead flow and build logical rules for lead assignment and categorization. ○ Monitor, debug, and maintain CRM data integrity and sync processes.
● API Integration ○ Consume and integrate RESTful APIs for third-party platforms (e.g., lead delivery, analytics, SMS/email services). ○ Develop custom webhooks for form submissions and external service triggers. ○ Troubleshoot API errors and ensure secure and reliable data transfer.
● Lead Management ○ Design and implement systems to capture, validate, and route leads efficiently. ○ Collaborate with marketing and sales teams to define lead scoring, tracking, and attribution rules. ○ Generate basic reports or dashboards to monitor lead flow and conversion.
● Frontend Development ○ Create, modify, and maintain landing pages, forms, and interactive elements using HTML, CSS, JavaScript, and jQuery. ○ Ensure responsive and cross-browser compatible UI/UX. ○ Optimize pages for performance and SEO.
● WordPress Development ○ Customize WordPress themes and plugins to match campaign requirements. ○ Use form plugins (e.g., Contact Form 7, Elementor Forms, WPForms) and connect them to CRMs or APIs. ○ Manage site updates, content publishing, and minor troubleshooting.
Requirements: ● 3–5 years of experience in a similar role. ● Strong understanding of CRMs and how they connect to web platforms. ● Proven experience with API integration (REST, JSON). ● Proficient in HTML5, CSS3, JavaScript, jQuery. ● Experience working with WordPress, Elementor, and popular form plugins. ● Familiarity with browser developer tools, version control (e.g., Git), and basic debugging. ● Ability to work independently and handle multiple tasks and deadlines.