About the role
Job Purpose Design and oversee all aspects of direct marketing campaigns Identify target audiences and devise effective campaigns Ensure branding is consistent across all campaign elements Analyze the performance of campaigns and measure return on investment Prepare detailed reports and present results to senior management Collaborate with sales, design, and content teams to optimize campaigns Plan and execute email marketing, telemarketing, and direct mail strategies Keep up-to-date with industry trends and competitor activities Manage and maintain marketing databases, including customer data and mailing lists Work with external agencies and vendors to execute promotional events and campaigns Ensure all direct marketing activities comply with legal and ethical standards Maintain and manage the budget for direct marketing campaigns