About the role
Reporting To: Senior Management / CEO / DirectorsTeam Size: Cross-functional (Marketing, Product, Sales, Operations, Editorial – direct & dotted)About UsOswaal Books is one of India’s leading educational publishing houses, creating trusted and innovative learning resources that empower students and educators nationwide.We are now looking for a D2C Growth & Business Head to lead our premium early-learning and children’s publishing imprint and drive the next phase of growth.Role SummaryThis is a full P&L ownership role, responsible for:
- Revenue growth
- Profitability
- Brand building
- Product innovation
- Team leadership
- Own end-to-end P&L for Lil Legends, including:
- Revenue targets
- Gross margins
- Marketing spends (ROAS / ACOS discipline)
- Inventory planning & working capital
- Build annual and quarterly business plans with clear growth levers
- Drive profitability through pricing, cost optimization, product mix, and channel strategy
- Present performance reviews and strategic plans to senior leadership
- Own the D2C business end-to-end
- Scale new user acquisition via:
- Meta, Google, and influencer-led performance campaigns
- Improve:
- Conversion Rate (CRO)
- Average Order Value (AOV)
- Repeat purchase rate
- Drive retention through:
- Email, WhatsApp, loyalty programs, referrals, bundles, and subscriptions
- Own:
- Website UX/UI roadmap
- Funnel performance
- Tech integrations (payments, CRM, analytics)
- Ensure D2C remains a profitable and scalable channel, not just a vanity metric
- Own Amazon P&L and growth strategy
- Drive:
- Category leadership in key early-learning segments
- ACOS and TACOS discipline
- Listing excellence (IDQ, A+, videos, storefronts)
- Work closely with:
- Advertising teams
- Supply chain & inventory planners
- Evaluate and scale other marketplaces (FirstCry, Flipkart, etc.) where relevant
- Lead offline revenue across:
- General Trade
- Modern Trade
- Exhibitions (World Book Fair, fairs, events)
- Institutional / School sales (where applicable)
- Build:
- Distributor and FSE strategy
- Incentive structures and sales targets
- Ensure healthy control over:
- Discounts
- Credit cycles
- Returns
- Strengthen Lil Legends’ positioning as a premium brand in offline retail
- Own influencer strategy across:
- Parenting creators
- Educators
- Doctors / child experts
- Balance:
- Performance-led influencer campaigns
- Brand-led storytelling collaborations
- Build long-term creator partnerships instead of one-off campaigns
- Drive brand narratives aligned with:
- Early-learning philosophy
- Parenting insights
- IP-led storytelling
- Own the product and publishing roadmap, including:
- New launches
- Series development
- IP creation
- Ensure products are:
- Market-led
- Curriculum-aligned (NEP / NCF)
- Clearly differentiated from competitors
- Work closely with:
- Editorial
- Design
- Production teams
- Balance:
- Commercial titles
- Brand-building / thought-leadership titles
- Lead international publishing partnerships and imports
- Commercial negotiations
- Pricing and margin structures
- India-market adaptation
- New licensing opportunities
- Co-editions
- Strategic IP collaborations
- Act as the single-point owner for Lil Legends across:
- Marketing
- Editorial
- Sales
- Operations
- Finance
- Build:
- Clear processes
- Accountability frameworks
- Performance metrics
- Mentor and develop leadership talent within the Business Unit
- 5-12 years of experience in publishing, D2C, consumer brands, edtech, or media
- Mandatory prior P&L ownership
- Strong understanding of:
- Performance marketing
- Marketplaces (especially Amazon)
- Offline sales dynamics
- Comfortable with:
- Numbers
- Budgets
- Decision-making under pressure
- Experience in content, books, or education is a strong plus