About the role
D2C Influencer Marketing Associate
Location: Gurugram
Salary: Up to 8 LPA
Experience: 1 - 2 years
Key Responsibilities
- Influencer Management: Independently manage 50 to 100 influencer collaborations per month, ensuring effective communication and relationship-building.
- Campaign Strategy: Develop and execute influencer marketing campaigns that align with brand goals and target audience.
- Performance Tracking: Analyze and track influencer marketing KPIs and performance metrics, including ROAS, CAC, CPV, CPM, CTR, engagement rate, conversion rate, and creator ROI.
- Market Research: Stay updated on the influencer landscape, creator categories, and platform-specific trends to identify new opportunities.
- Collaboration with Agencies: Source talent from agencies that specialize in new-age consumer brands, ensuring alignment with our brand values and objectives.
Qualifications
- Experience: 1 - 2 years of experience in influencer marketing, preferably with both D2C brands and influencer marketing agencies, particularly those serving high-growth startups.
- Skills:
- Strong understanding of performance-led influencer marketing.
- Excellent communication, coordination, and relationship-building skills.
- Ability to analyze data and derive insights for campaign optimization.
- Proven Track Record: Demonstrated ability to manage multiple influencer collaborations effectively and efficiently.
Why Join Us?
- Be part of a dynamic team in a rapidly growing D2C brand.
- Opportunity to work with a variety of influencers and creative campaigns.
- Competitive salary and benefits package.