About the role
About the Opportunity
Founded in 2024, Mindtel is a fast-growing D2C & performance marketing startup that helps consumer brands scale profitably through data-driven growth strategies. We work with direct-to-consumer brands across beauty, wellness, and lifestyle verticals to optimize CAC, ROAS, AOV, and CVR — turning marketing spend into sustainable, high-margin revenue. Our team is lean, analytical, and obsessed with CAC payback and unit economics.
Role & Responsibilities
- Own end-to-end D2C performance marketing: structure, execute, and optimize paid acquisition channels to hit CAC/ROAS targets.
- Run A/B tests on creatives, audiences, and funnel flows to improve CVR and AOV across Meta, Google, and emerging channels.
- Analyze funnel performance using attribution models and implement data-backed improvements to reduce drop-offs.
- Collaborate with product and CX teams to refine on-site UX, checkout flows, and post-purchase journeys for higher conversion and retention.
- Build forecast models for marketing spend scaling, ensuring ROAS remains above target while managing CAC efficiency.
- Lead weekly performance reviews with stakeholders, presenting insights and action plans to drive profitability and growth.
Skills & Qualifications
- Must-Have
- Meta Ads Manager
- Google Ads
- ROAS Optimization
- CAC Analysis
- Funnel Analytics
- Google Analytics 4
- A/B Testing
- Shopify Analytics
- Preferred
- TikTok Ads
- Klaviyo
- Looker Studio
Benefits & Culture Highlights
- Hyper-growth environment with direct impact on P&L and founder-level exposure.
- Flexible work hours and performance-based rewards for exceeding targets.
- Weekly learning sprints: access to top-tier growth marketing courses and industry playbooks.