About the role
D2C Performance Marketing Executive (From Clothing/Garment)
Location: Greater Kailash-2, Delhi
Experience: Minimum 5 years in Clothing performance marketing
Job Overview:
We are seeking a motivated and results-driven Junior Performance Marketing Manager to join our dynamic marketing team. The ideal candidate will have hands-on experience in D2C performance marketing and will be responsible for managing and optimizing our online advertising campaigns on Meta (Facebook & Instagram) and Google Ads.
Key Responsibilities:
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Campaign Management:
- Manage and optimize campaigns across Meta and Google Ads to drive ROAS, CPA, and conversions.
- Handle the complete performance marketing funnel from strategy to execution.
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Data Analysis:
- Analyze campaign performance data to identify trends and areas for improvement.
- Implement data-driven strategies to enhance campaign efficiency and effectiveness.
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Collaboration:
- Work closely with the marketing team to align performance marketing strategies with overall business goals.
Requirements:
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Experience:
- Minimum 5 year of hands-on experience in D2C performance marketing.
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Technical Skills:
- Strong knowledge of Meta (Facebook & Instagram) and Google Ads.
- Familiarity with Shopify is a plus.
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Analytical Skills:
- Ability to analyze data and derive actionable insights to improve campaign performance.
Key Performance Indicators (KPIs):
- Return on Ad Spend (ROAS)
- Cost Per Acquisition (CPA)
- Customer Acquisition Cost (CAC)
- Revenue Growth
Additional Information:
- Immediate joiners preferred.