About the role
Opening for one of the reputed FMCG company for the positiion of D2C- Website Officer position
Below is the requirement;
Location - Chennai
Experience 2-5 yrs
Salary offered: 5-9LPA
Qualification: Any Graduate
Title: D2C - Website Officer
Skills: Shopify Expert, D2C website manager, Google Analytics, CRM
Job Description:
SUPPLY CHAIN
-Evaluate cost of operations, launch new fulfilment center if needed / close an existing if redundant now
-Minimized RTO - Oversee manual checking of addresses and contact details
-Demand forecasting - given sale event and season - > work in coordination with supply chain team
-Check and resolve customer enquiries and returns -> Coordinate with Customer call executives to highlight consumer concerns over product and delivery
-Unicommerce integration with Shiprocket warehouse to reflect right stock inventory data across SAP
WEBSITE MAINTENANCE:
-Maintain low to nil downtime - regular bug fixing on website post new feature introduction
-New feature introduction like auto coupon apply/ mini cart/ Filter etc.
-Execute new landing page for a separate offer exclusive for a target group or an objective
-Evaluate and implement different plugins which are compatible with Shopify
-Ensure website health + weekly customer engagement data + traffic source data insights to team
-Ensure Improving AOV and improving session duration month on month
-Run A/B testing to ensure optimal website feature to arrive at user friendly website interface
-Payment gateway management , Ensuring timely COD collection , Pricing control for all skus and combos.
AFFILIATE:
E-valuate and onboard Affiliate partners suitable for the brand - Deal with Grab on is getting closed , commission ongoing
-Run affiliate as a separate acquisition channel - Increase back links by reaching out to network of affiliates
-Help team to execute Basic SEO practices by ensuring right META TAGs and headers.
CRM:
-Integrate CLEVERTAP (CRM) API or other plug ins with website
-Evaluate & on board right vendors for Whatsapp , Email and Text message communication to customer
-Send periodic abandoned cart recovery mail / watsapp communication to different cohorts
-Introduce better suggestive model to how relevant products on purchase page
-Evaluate and implement loyalty programs - increase referral program
Location: Chennai
Experience 2-5 yrs
Salary offered: 5-9LPA
Qualification: Any Graduate