About the role
Key Responsibilities:
- Build and maintain Power BI dashboards to track marketing performance, demand generation activities, and funnel conversion metrics.
- Own reporting across the prospect-to-order lifecycle, ensuring accurate visibility into key performance indicators.
- Develop and manage marketing attribution models to measure the impact of campaigns on pipeline creation.
- Establish data governance standards, metric definitions, and reporting frameworks to ensure consistency and accuracy.
- Collaborate with Marketing, Sales Operations, and IT teams to integrate and manage data from Salesforce, Pardot, and Google Analytics.
- Lead data quality initiatives, including deduplication, normalization, and enrichment activities.
- Provide trend analysis, forecasting, and actionable recommendations to improve marketing effectiveness.
- Support the development of new reporting solutions aligned with evolving business priorities.
What will help you succeed at FARO CREAFORM:
- Bachelor’s degree in Marketing Analytics, Business Intelligence, Data Analytics, Information Systems, or a related field.
- 5 to 8 years of experience in marketing analytics, business intelligence, or a similar data-focused role.
- Advanced expertise with Power BI, including dashboard development and data modeling.
- Strong SQL skills and experience transforming and analyzing large datasets.
- Hands-on experience with Salesforce and Pardot reporting environments.
- Strong understanding of marketing funnel metrics, lead management processes, and attribution methodologies.
- Ability to translate business questions into meaningful analysis and clear recommendations.
- Experience with Google Analytics 4 (GA4), multi-touch attribution models, or Power Automate is considered an asset.
- Bilingualism (English and French) is considered an asset. This role involves collaboration with global teams, international stakeholders, and colleagues located outside Canada.