About the role
About the Role
Voyager Trade is a digital marketplace that helps buyers across the US and other global markets discover and source commodities from verified Indian suppliers.
We're looking for a Growth Marketing Executive to drive awareness, lead generation, and customer acquisition for the platform. This is a high-ownership individual contributor role where you'll work directly with leadership to build and scale Voyager Trade's growth engine from the ground up.
Key Responsibilities
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Plan and execute campaigns across paid, organic, and outbound channels to drive qualified leads and buyer inquiries
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Define target audiences, buyer personas, and acquisition strategies for global markets
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Identify and experiment with new growth channels and opportunities
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Increase Voyager Trade's visibility through content and webinars
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Build trust and awareness among importers, distributors, wholesalers, and procurement teams
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Support thought leadership and market positioning initiatives
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Develop SEO-driven content and landing page strategies targeting buyers looking to source from India
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Create lead magnets, sourcing guides, and other growth assets
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Improve conversion rates through testing, optimization, and data-driven insights
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Track key growth metrics including leads, conversions, acquisition costs, and campaign performance
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Build reporting dashboards and generate actionable insights
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Work closely with leadership to align marketing efforts with business goals
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2–3 years of experience in growth marketing, demand generation, performance marketing, or digital marketing
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Hands-on experience with paid marketing channels, lead generation, and marketing analytics
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Experience in B2B marketplaces, international trade, sourcing, supply chain, or cross-border commerce
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Experience targeting US or international audiences
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Familiarity with SEO, content marketing, and marketing automation platforms
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A self-starter who enjoys building and scaling things from scratch
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Data-driven, curious, and comfortable experimenting with new ideas
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Able to operate independently in a fast-paced environment with high ownership