About the role
Locations: Belgaum
The Demand Generator (DG) is field-based demand creation professional responsible for building influencer-led demand, executing product sampling and demonstrations, activating key dealers, and delivering measurable secondary sales volumes within the assigned territory. The professionalwillberesponsibleforindependentlyinfluencingcontractors,OEMs,architects,interior designers, and allied influencers to drive sustained demand.Key Responsibilities:
- Identify,engage,andenrollcontractors,OEMs,applicators,architects,andinterior designers
- Buildandmanageastronginfluencerbasecapableofgeneratingrepeat demand
- Executeproductsampling,trials,andon-site demonstrations
- Convertproducttrialsintoregularusagethroughfollow-upsandapplication support
- Identifyandactivatekeydealerstoenableinfluencer-leddemand pull
- Ensureproductavailabilityandstronginfluencer–dealer linkage
- Driveconsistentsecondarysalesvolumesfromtheenrolledinfluencer base.
- Trackdemand-to-volumeconversionandreportperformance regularly.
- CoordinatecloselywithRegionalManagers,AreaManagers,andinternal teams
- Secondary volume delivery
and consistency
- Influencer
enrolment, productivity and retention
- Dealer
activation and pull-through demand
- Quality andsustainabilityofthedemand pipeline
- Strong
field execution and territory management
capability
- Deep
understanding of influencer-driven demand models
- Excellent
relationship-building and negotiation skills
- Ability
to workindependentlywithminimal supervision
RequirementsExperience& Eligibility:
- 1.6–8 years of experience in demand
generation, influencer management, or B2B sales
- Prior experience in wood coatings, paints, or allied
industries preferred
- Strongworkingrelationshipswithcontractors,OEMs,architects,andinterior designers
BenefitsFixed CTC+ Variables