About the role
Responsibilities:
- Develop and execute the campus marketing strategy in alignment with the University's brand and admissions objectives.
- Liaise with and act as the primary marketing partner for all academic schools/departments/functions, collaborating closely with senior stakeholders including but not limited to the Vice Chancellor (VC), Pro Vice Chancellors (PVCs) and Deans.
- Liaise with academic schools to identify key priorities, flagship initiatives, industry engagements, research, and campus activities, ensuring timely marketing support and flawless execution.
- Plan and execute campus-wide events, orientation programmes, open days, leadership interactions, VC and PVC engagements, academic showcases, student engagement initiatives, and other strategic brand activations.
- Coordinate with cross-functional teams to ensure seamless execution of campaigns and on-ground activations across the campus.
- Lead campus branding initiatives, ensuring consistency across all physical brand touchpoints and event environments.
- Manage external agencies and vendors for event production, branding, fabrication, logistics, and other execution requirements.
- Monitor project timelines, budgets, deliverables, and execution quality across multiple concurrent initiatives.
Requirements:
- 12+ years of experience in brand management, integrated marketing, or experiential marketing.
- Preferred experience in HEI setup in a similar role.
- Demonstrated experience managing large-scale events, cross-functional projects, and multiple senior stakeholders.
Preferred Skills:
- Stakeholder Management
- Cross-functional Collaboration
- Project Management
- Event Planning and Execution, Agency and Vendor Management
- Consumer Research and Insights
- Design Thinking
- Strategic Planning and Execution
- Budget and Timeline Management
- Excellent written and verbal communication skills.