About the role

Customer Strategy & Brand StewardshipDevelop and execute an integrated marketing and customer experience strategy aligned with NeoNiche’spurpose and values, ensuring market differentiation and sustained customer loyalty. Voice of Customer LeadershipDrive customer-centric transformation by integrating feedback into service innovation, productdevelopment, and decision-making across the organization. Brand & Communication ExcellenceChampion the NeoNiche brand across internal and external platforms, ensure consistent messaging, andsafeguard reputation through strategic communication and content planning. Innovation & Market InsightKeep the organization future-ready by monitoring trends, behaviours, industry shifts, and leveraging dataanalytics to stay ahead of competitors and emerging opportunities. Executive Leadership & Strategic CounselServe as a key member of the Level 2 Leadership Team, providing insight and strategic advice to seniorleadership for growth, capability development, and customer retention. Operational Execution & Budget OversightTranslate strategic priorities into actionable plans with defined KPIs, lead high-performance teams,implement quality and process enhancements, and manage P&L responsibilities. Capability Building & Team DevelopmentLead and mentor diverse teams to remain agile, skilled and innovation-focused. Drive a culture oflearning and collaboration within and beyond the function.Bachelor’s degree in Business, Marketing, orCommunications; Master’s degree preferred Minimum 15 years of experience in customerservice with at least 8 years in a seniorleadership role Demonstrated experience in brandmanagement, marketing strategy, and customerexperience design Experience managing large teams and cross-functional collaboration Strong understanding of experiential marketingand industry trendsStrategic mindset with sharp execution focus Deep understanding of customer behaviour andservice design Leadership in brand building, communicationand innovation Excellent communication, negotiation, andpresentation skills
 Ability to manage change and drive cross-departmental alignment
 Data-driven decision making and performancemanagement

Deputy General Manager, Diversification - P101

About the role

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