About the role
- Own the overall creative direction for Marketing campaigns, product launches, promotions, and brand initiatives.
- Translate campaign briefs and marketing objectives into strong visual concepts.
- Develop creative approaches, visual themes, campaign identities, and communication systems.
- Ensure all creative output is aligned with brand guidelines and positioning.
- Push the team towards better, more strategic and differentiated creative work, rather than execution-only design.
- Lead and manage the design team and allocate work based on priorities, skills, and timelines.
- Conduct regular reviews of team output and provide constructive creative feedback.
- Mentor designers and help improve their design thinking, execution quality, and productivity.
- Identify skill gaps and recommend training or development requirements.
- Build a culture of ownership, accountability, creativity, and timely delivery.
- Work closely with the Marketing Head and campaign teams to understand objectives and translate them into creative requirements.
- Develop creatives for:
- Social media
- Performance marketing
- E-commerce
- Product campaigns
- School & coaching campaigns
- Retail promotions
- Events and activations
- Email/WhatsApp communication
- Websites and landing pages
- Print and offline branding
- Create campaign-level visual consistency across multiple platforms and touchpoints.
- Review and approve creative output before publishing or delivery.
- Maintain consistency in typography, layouts, imagery, colours, messaging hierarchy, and overall brand identity.
- Establish creative quality benchmarks for the team.
- Ensure designs are not only aesthetically strong but also clear, communication-focused, and conversion-oriented.
- Maintain visibility of the design team's workload, priorities, and deadlines.
- Plan creative requirements around campaign calendars and business priorities.
- Ensure timely delivery of creatives without compromising quality.
- Coordinate with Content, Digital Marketing, E-commerce, Product, Sales, and external agencies/vendors where required.
- Identify bottlenecks in the design process and implement improvements.
- Personally handle high-priority, complex, or strategically important design projects.
- Create key campaign creatives, master designs, presentations, product communication, and brand assets when required.
- Stay involved in concept development rather than functioning only as an approval layer.
- Stay updated with current design, advertising, social media, and visual communication trends.
- Experiment with new creative formats, AI tools, motion/design technologies, and emerging content formats.
- Introduce new creative approaches to improve audience engagement and campaign performance.
- Encourage the team to test, learn, and continuously improve.
- High-quality creative output across marketing channels.
- Timely delivery of campaign and business-critical creatives.
- Strong and consistent brand representation.
- Improved design team's productivity and creative quality.
- Effective creative resource allocation.
- Strong visual concepts for major marketing campaigns.
- Reduced dependency on the Marketing Head for day-to-day creative execution.
- A structured and efficient design workflow.
- Strong understanding of graphic design, visual communication, branding, typography, layout, colour theory, and composition.
- Strong conceptual and creative thinking.
- Excellent understanding of digital and social media creatives.
- Ability to design for both brand building and performance/conversion objectives.
- Strong presentation and communication skills.
- Good understanding of marketing and campaign requirements.
- Ability to manage multiple projects and tight deadlines.
- Strong attention to detail.
- Ability to give and receive creative feedback constructively.
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Figma
- Canva
- Premiere Pro / After Effects – added advantage
- AI-assisted design and creative tools – added advantage
- A designer who thinks beyond “make this creative” and understands why the creative is being made.
- Someone who can challenge weak creative briefs and suggest better solutions.
- A leader who can manage people while maintaining high creative standards.
- Someone who can balance speed, quality, creativity, and business requirements.
- A hands-on creative leader who can both strategise and execute.