About the role

Job Title : Design ExecutiveLocation : Chennai Role Objective Execute high-volume, on-brand static creatives across Growth and Brand needs without slowing velocity or diluting visual consistency. Core Responsibilities1. Performance & Growth Statics (Primary – ~60%)Design static ads for:

- Meta (Feed, Story)
- Google Display
- Quick Commerce platforms (Zepto, Blinkit, Instamart)

Adapt creatives across:

- Offers
- Price changes
- CTA variants
- Size & format requirements

Execute from clear briefs provided by Growth / Creative Strategy2. Brand & Social Statics (Secondary – ~40%)

Instagram feed posts
Carousels
Festival creatives
Story frames
Simple typography-led posts
All work must strictly follow:
SKC brand system
Colour, font, spacing rules
Paati tone visual warmth without over-illustration

3. Catalogue & Commerce AssetsProduct catalogue imagesSKU explainersCombo visualsText-heavy informational slides (ingredients, usage, benefits)What This Role Is NOT

Not a concept role
Not a brand strategy role
Not a motion/video role
Not client-facing
Not expected to “think campaigns”

This is a high-output design execution role.Non-Negotiable SkillsStrong working knowledge of:Photoshop (mandatory)Illustrator (mandatory)

Clean layout sense
Good typography basics
Ability to follow brand systems precisely
Comfort with repetitive design at scale
Fast turnarounds without quality drops

Good to Have

Basic Figma knowledge
Experience in D2C / e-commerce brands
Understanding of how ads vs feed designs differ
Experience adapting one master into 10–15 variations

Output Expectations

4–8 statics/day during peak cycles
Near-zero brand guideline violations
Minimal back-and-forth on revisions
Ability to work from templates and systems

Key KPIs

Turnaround time
First-pass approval rate
Brand guideline adherence
Error rate (text, price, CTA, size)

About Sweet Karam CoffeeSweet Karam Coffee is a modern Indian food brand rooted in South Indian culture, warmth, and better-for-you choices. We operate across D2C, Quick Commerce, and Marketplaces, and believe brand trust is built through consistency at every touchpoint.Website:

Design Executive

About the role

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Design Executive

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