Design Specialist/Lead – Creative & Visual Strategy

Job Title: Design Specialist/Lead – Creative & Visual Strategy

Location: Bangalore

Experience: 6–10 years in graphic design, art direction, or creative leadership

Reports To: Creative Director / Marketing Leadership

Area of Expertise: B2B Design, Fintech, Technology, Integrated Campaigns

About the Role:

We're looking for a seasoned Design Head to lead visual storytelling and brand expression across all channels. In this role, the candidate will guide the visual identity, craft high-impact communication assets, and mentor a multidisciplinary team to deliver design that is both creative and commercially effective.

This is a leadership position at the intersection of creativity, business strategy, and execution. The ideal candidate combines deep hands-on design expertise with the ability to think like a brand custodian — translating marketing goals into consistent, compelling visual communication.

Key Responsibilities:

1. Creative Leadership & Direction

• Own and evolve the visual language of the brand across all formats and platforms.

• Lead the internal design and motion teams in developing standout creatives for digital, print, product, and video.

• Drive high standards in concept development, execution quality, and visual consistency.

• Translate briefs into innovative design solutions that align with campaign objectives and timelines.

2. Brand & Campaign Identity Development

• Build and maintain visual identity systems for campaigns, product launches, and content series.

• Work with content strategists and product teams to ensure brand coherence across decks, ads, web assets, and product experiences.

• Develop modular design frameworks that allow for scale, consistency, and adaptability across channels.

3. B2B & Fintech Communication Design

• Create sophisticated and conversion-friendly designs for product presentations, investor decks, sales enablement materials, whitepapers, and performance creatives.

• Ensure fintech content is made accessible and engaging through intelligent design and clean information hierarchy.

4. Asset Production & Supervision

• Oversee the execution and timely delivery of video explainers, social creatives, digital ads, landing pages, and print materials.

• Review and approve all key assets, ensuring attention to detail, accuracy, and alignment with the brief.

• Manage versioning and asset libraries for scale and reuse across campaigns.

5. Team Management & Cross-functional Collaboration

• Mentor a team of graphic designers, motion designers, and visual storytellers — providing feedback, reviews, and growth guidance.

• Collaborate with copywriters, content strategists, developers, and client stakeholders to ensure creative alignment.

• Participate in brainstorms, strategy discussions, and creative planning meetings with internal and client teams.

Skills & Competencies Required:

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Figma, and motion tools

• Strong portfolio demonstrating expertise in B2B, fintech, or product-led design

• Eye for visual balance, typography, layout, color, and digital best practices

• Experience designing across formats: print, web, motion, social, presentations, and product UI mockups

• Strong team leadership and project management skills, with the ability to manage multiple briefs and stakeholders

• Ability to articulate design rationale, receive feedback with clarity, and revise efficiently

• Working knowledge of video workflows, animation basics, and storyboarding (a plus)

• Comfort working in a fast-paced, deadline-driven environment with high creative expectations

Who is the ideal candidate?

• A creative thinker and executor who can shift between big-picture vision and pixel-level detail

• Deeply collaborative, with experience working closely with marketers, strategists, and copywriters

• Passionate about using design to make complex ideas feel simple, useful, and inspiring

• Calm under pressure, organized with timelines, and committed to quality without compromise

• Constantly curious about new design trends, tools, and formats