About the role
Key Responsibilities1.Creative & Strategic Contributions
- Lead brainstorming sessions and design workshops to conceptualize visual ideas for campaigns and brand-building projects.
- Develop high-quality design concepts across digital (social media, meta ads), OOH (hoardings, billboards), print (brochures, flyers), branding, identity design, and packaging.
- Ensure campaign designs are innovative, strategically aligned with client objectives, and visually impactful.
- Partner closely with copy, video, and client-servicing teams to deliver cohesive creative outputs.
- Represent design thinking in pitches, bringing creative strategy alive through compelling visuals.
2.Team Leadership & Mentorship
- Serve as the Functional Reporting Manager for the Design Team, guiding designers in skill-building and creative excellence.
- Audit and review design outputs, providing constructive feedback and elevating the quality of work.
- Understand individual team members’ strengths and weaknesses, providing tailored coaching and growth plans.
- Foster a culture of collaboration, innovation, and continuous learning aligned with Alter’s values.
- Support designers in aligning with Alter’s processes, standards, and creative philosophy.
3.Client & Industry Engagement
- Present design concepts and campaign visuals to clients with confidence and clarity.
- Stay updated with design and advertising trends, ensuring Alter’s creative outputs remain cutting-edge.
- Advocate for design excellence, championing visual storytelling as a core differentiator for clients and Alter.
Requirements1.Education & Experience
- Bachelor’s or Master’s degree in Graphic Design, Visual Communication, Fine Arts, or related field.
- 6–8 years of professional design experience in advertising/branding, with a strong portfolio across digital, OOH, print, and brand identity.
- Proven experience in leading and mentoring a design team.
- Strong track record in creating branding, packaging, identity, and integrated design solutions.
2.Skills & Competencies
- Mastery in design tools (Adobe Creative Suite and other relevant design software).
- Strong conceptual and visual communication skills.
- Expertise across design mediums: branding, identity, packaging, social media, meta ads, OOH, and print.
- Excellent presentation and storytelling skills to bring design ideas to life.
- Ability to mentor and inspire designers, providing both creative and professional guidance.
- Strong organizational and team management skills.
3.Personal Attributes
- A strategic design thinker with a keen eye for detail and aesthetics.
- A natural mentor who balances high standards with empathy.
- Values-driven, embodying Alter’s culture of adaptability, learning, teamwork, ownership, and respect.
- Calm under pressure, solution-oriented, and collaborative.