About the role
Page Break Role Business Executive - Cygnus Job Grade L2(A) Designation Diabetes Care Executive (DCE) Function Sales Department Domestic Sales Reporting to Regional Business Manager Direct Reportees NA Indirect Reportees NA Page Break Role Objective: Achieve and exceed sales targets in the assigned territory by executing sales initiatives and plans, driving high-quality scientific and with healthcare professionals and people living with diabetes and obesity ensuring business growth and customer retention KEY RESPONSIBILITIES Sales Management ? Analyse sales data across products, services, and healthcare professionals using available dashboards ? Leverage digital tools and collaborate with the Regional Business Manager to integrate insights into sales planning ? Create and regularly update standard visit list of relevant health care professionals and potential chemists, monthly tour and plan and coverage plan ? Drive business outcomes beyond detailing by applying consultative selling skills and territory insights to convert key customers including KOLs and KBLs to USV brands ? Interact with health care professionals and educate and support people with diabetes & obesity as per approved frequency and execute effective delivery of communication and messages to the clinic (Non brand promotion activities) ? Achieve and exceed assigned targets and undertake corrective actions to bridge any gaps ? Follow up with health care professionals and chemists consistently after Continuous Medical Educations and conferences ? Ensure retention of health care professionals and conversion of non-core health care professionals to core health care professionals ? Monitor the effectiveness of marketing campaigns by tracking sales data ? Support line managers with relevant information in joint calls and review meetings ? Submit reports and adhere to the compliance requirement ? Support for enrollment in patient support program for free demonstration on the use of injectable products and devices. ? Participate in cycle meetings, national diabetes educator programs, and skill development programs Scientific & Patient Support Engagement ? Conduct high-quality scientific conversations demonstrating scientific fluency in diabetes obesity based therapies. ? Educate and support people with diabetes through follow-up, and ensure adherence support and facilitation of information and services by strictly adhering to the processes and policies of the Company. ? Demonstrate familiarity with wellness nutrition dietary practices and lifestyle modifications ensuring dietary practicality in discussions. Digital AI & Capability Enablement Leverage digital and AI-enabled tools to enhance call quality insights follow-ups and continuous learning. Collaboration & Stakeholder Management Collaborate with the Regional Business Manager Chronic portfolio teams and IDC stakeholders demonstrating collaboration as a core behaviour. Channel & Customer Handling Manage CHB customer interactions including chemists, hospitals and business partners and adapt engagement strategies for metro and non-metro markets. Supply Chain Management ? Conduct retail chemist prescription audit and update necessary records ? Coordinate with stockists to maintain optimal inventory levels ensure cold-chain compliance and manage near-expiry product liquidation efficiently ? Ensure availability of cold chain supply chain and escalate deviations (if any) in a timely manner when required ? Coordinate with stockists to maintain optimal inventory and manage near-expiry product liquidation. People and Culture ? Demonstrate Credo values to build trust and credibility with healthcare professionals ? Participate in Learning and Development programmes STAKEHOLDER INTERACTION Type of Interaction: Internal Interaction with: Regional Business Manager, Sales Manager, Product management team, Medical department Nature of Interaction: Routine communication in connection with specified tasks and handling escalations from accounts. Communication requiring some level of diplomacy, coordination and synergy Type of Interaction: External Interaction with: Healthcare Professionals / Diabetes Educators /Clearing and Forwarding Agent / Stockist /Pen Centre/ Chemists/ People with diabetes & Obesity. Nature of Interaction: Detailed technical explanation of products to external customers, influencing the customer JOB REQUIREMENTS Professional Experience and Relevant Skills ? Minimum of 1 year of experience in Diabetes Care and preferable to have 2 years of experience ? Possess relevant functional and process knowledge, regulatory aspects and updated knowledge of advancements in their area of work. Must demonstrate strong interpersonal skills, empathy,Customer Orientation, Achievement Orientation ? Planning & Execution skills, Effective Communication, Exhibits Grit, Patient centricity, Probing & Objection handling skill, Learning agility, Collaboration, Adaptability, Integrity and Process Compliance . Digital fluency and proficiency in using relevant tools is essential, along with a basic understanding of sales and marketing principles Academic Qualifications & Certifications ? Educational Qualification: Bachelor of Science (BSc) Graduate Functional Competency ? Ability to influence ? Adaptability ? Customer- centricity ? Effective communication ? EQ- Cognitive Empathy ? Goal setting skills ? Resilience ? Result orientation skill ? Teamwork and collaboration ? Work Ethics