About the role
We are seeking a results-driven Digital Marketing Specialist with a primary focus on YouTube Ads to lead and execute high-impact digital campaigns. This role is critical in driving brand visibility, audience engagement, and measurable ROI through data-informed strategies across search, display, social, video, and programmatic channels. The ideal candidate will leverage deep expertise in YouTube advertising, performance analytics, and cross-channel optimization to deliver scalable growth. You will also play a key leadership role in mentoring team members and collaborating with internal stakeholders and external agencies to ensure alignment with business objectives.
Responsibilities:
- Plan and execute data-driven digital marketing campaigns aligned with strategic business goals
- Manage end-to-end performance campaigns across Search, Display, Social, Video, and Programmatic platforms
- Lead media buying, ad placement, bidding strategies, and A/B testing to maximize campaign efficiency
- Monitor and analyze key performance indicators (CTR, CPC, ROAS, CPA) and implement optimization tactics to improve ROI
- Mentor and guide team members to foster professional development and high performance
- Collaborate with internal teams and manage relationships with external agencies for seamless campaign execution
RequirementsRequirements:
- Proven hands-on experience with YouTube Ads, including performance metrics such as Views, Subscribers, Reach, Engagement, and Shorts
- Proficient in Google Analytics, campaign reporting, and continuous optimization practices
- Experience with marketing automation tools to streamline workflows and improve campaign scalability
- Strong leadership, team management, and organizational skills
- Fluent in English, Hindi, and Telugu