About the role
Responsibilities:
- Own the digital funnel number - from reach and inbound interest through to qualified leads and applications, working closely with the inside-sales team.
- Build and scale organic and brand-led digital engines: SEO, content, community, large-scale IPs and creator partnerships - reducing dependency on paid acquisition over time.
- Drive conversion and lifecycle growth - landing pages, CRO, nurture journeys and experimentation at every digital funnel stage.
- Own digital measurement - attribution, tracking (GA4, GTM), dashboards and MIS - so every channel and every budget line is accountable.
- Design and execute digital GTM for new program launches.
- Hire, mentor and manage channel leads across performance, organic growth and influencer marketing.
- Partner with the GTM Head, brand, product and inside-sales teams on strategy, while staying hands-on enough to unblock execution.
Requirements:
- 5-7 years in digital growth or growth marketing, with ownership of acquisition outcomes across multiple channels.
- Multi-channel digital owner, not a single-channel specialist - hands-on across performance, SEO/content, community and creator marketing; thinks in systems across the digital journey rather than optimising one lever in isolation.
- Organic and community-led growth bias - has built digital flywheels that compound, not just campaigns that spike.
- 01 and 110 builder - has built a digital growth engine or channel from scratch and scaled an existing one; comfortable defining the playbook in ambiguity.
- Strong analytical depth - comfortable with funnel metrics, attribution, experimentation, Excel and SQL.
- Sector fluency in education - understands how students, parents, schools and coaching ecosystems make decisions.
- Comes from a high-velocity consumer or edtech environment; equally sharp on strategy and execution.
- People leader - has hired, managed and grown a team of channel owners.