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Wonder Cement

Posted 6 Sep 2026

Digital Lead CBC Senior Manager

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Employment
Full time
Team
Corporate Brand Communication
Posted
6 Sep 2026

About the role

Define and own annual digital marketing strategy across channels Set channel-wise budgets, KPIs and agency SLAs; hold agency partners accountable to delivery Lead the digital team (Creative Manager, Media Manager) and build capability across the function Integrate digital planning with ATL and BTL workstreams - ensure campaigns are coherent across touchpoints Own MarTech stack decisions - evaluate, recommend and oversee tools across paid media, social and analytics Drive lead generation strategy in coordination with the sales team Oversee WCL website strategy - UX direction, SEO and lead funnel performance

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