About the role
* Manage paid advertising campaigns on Google Ads, Meta Ads (Facebook and Instagram), and other relevant digital platforms.
* Generate high-quality personal loan leads and improve lead-to-login, approval, and disbursement conversion rates.
* Monitor and optimize CPL (Cost Per Lead), CAC (Customer Acquisition Cost), ROI, and campaign performance.
* Develop and execute performance marketing strategies to achieve monthly business targets.
* Manage landing pages, website conversion optimization, SEO, SEM, and remarketing campaigns.
* Coordinate with sales, telecalling, and loan operations teams to improve lead conversion.
* Analyze campaign data using Google Analytics, Google Tag Manager, CRM, and performance dashboards.
* Prepare daily, weekly, and monthly reports on leads, conversions, campaign spending, and ROI.
* Manage digital marketing budgets and allocate resources across different channels.
* Ensure all digital campaigns follow applicable RBI guidelines, digital lending requirements, data privacy standards, and company compliance policies.
* Identify new digital channels and strategies to increase personal loan customer acquisition.
Requirements* Strong experience in performance marketing and digital lead generation.
* Hands-on expertise in Google Ads and Meta Ads.
* Knowledge of the NBFC, fintech, personal loan, or banking industry.
* Understanding of loan funnels, lead quality, credit eligibility, and customer acquisition.
* Strong analytical, reporting, budgeting, and campaign optimization skills.
* Experience with CRM platforms, Google Analytics, Excel, and marketing dashboards.
* Excellent communication, team management, and problem-solving skills.