About the role
We are looking for a creative, enthusiastic, and data-driven digital marketing person to join our team for a full-time role. This role offers hands-on experience in fintech marketing and the opportunity to work closely with leadership on strategic marketing initiatives.
Responsibilities:
- Assist in planning, executing, and optimising digital marketing campaigns across multiple channels.
- Support B2B marketing initiatives aimed at generating awareness and qualified leads among banks, NBFCs, fintechs, and financial institutions.
- Create engaging content including social media posts, blogs, articles, case studies, newsletters, and marketing collateral.
- Conduct market, competitor, and industry research to identify trends and opportunities.
- Assist in the execution of lead-generation and brand-awareness campaigns.
- Explore and implement AI-powered marketing tools to automate content creation, campaign management, audience targeting, and reporting.
- Track campaign performance and prepare reports with actionable insights.
- Coordinate with internal stakeholders to develop marketing assets and campaign materials.
- Support webinars, events, thought leadership initiatives, and employer branding activities.
- Assist in maintaining website content and ensuring consistency across digital channels.
Requirements:
- Bachelor's or master's degree in marketing, business administration, communications, journalism, or a related field.
- Strong interest in digital marketing, B2B marketing, and growth marketing.
- Excellent written and verbal communication skills.
- Basic understanding of marketing campaign planning and execution.
- Strong research, analytical, and organisational skills.
- Proficiency in Microsoft Office and Google Workspace.
- Self-motivated, detail-orientated, and eager to learn in a fast-paced startup environment.
Preferred Skills:
- Familiarity with B2B lead generation and demand generation concepts.
- Hands-on experience with Canva, Figma, or similar design tools.
- Knowledge of SEO and website content optimisation.
- Exposure to AI-powered marketing tools such as ChatGPT, Claude, Gemini, Perplexity, Jasper, , or similar platforms.
- Understanding of marketing automation workflows and AI-assisted campaign management.
- Interest in fintech, financial services, and technology-driven businesses.