Digital Marketing Associate - SAT InfoTech

• Freshers & Experienced (2+ Years)
  

Salary:

• Freshers: ₹3 LPA+
  
• Experienced (2+ Years): ₹5 LPA+
  

We are looking for a Digital Marketing Specialistto drive B2B lead generation and pipeline growth through targeted digital campaigns.

• Plan and execute digital marketing and demand generation campaigns.
  
• Identify and qualify target accounts using ICP and TAM frameworks.
  
• Conduct prospect research, buying committee mapping, and technology stack analysis.
  
• Create and manage lead nurturing workflows using marketing automation tools.
  
• Execute Account-Based Marketing (ABM) campaigns.
  
• Maintain and update CRM records with accurate prospect information.
  
• Track campaign performance, analyze KPIs, and optimize campaigns through A/B testing.
  
• Coordinate qualified meetings with the sales team.
  
• Generate campaign reports and collaborate with cross-functional teams to improve pipeline growth.
  

• Bachelor's degree in Marketing, Business, Communications, or a related field.
  
• Freshers with strong digital marketing knowledge are welcome; 2+ years of experience preferred for experienced roles.
  
• Understanding of B2B marketing, demand generation, and lead qualification concepts.
  
• Knowledge of marketing automation platforms such as HubSpot, Mailchimp, Marketo, Outreach, Salesloft, Instantly, or ActiveCampaign.
  
• Strong analytical, research, and reporting skills.
  
• Proficiency in Google Sheets/MS Excel and AI tools such as ChatGPT, Claude, Gemini, or Perplexity.
  
• Excellent written and verbal communication skills.
  
• Self-motivated, detail-oriented, and capable of managing multiple campaigns in a fast-paced environment.