About the role
We are seeking a dynamic and detail-oriented Digital Marketing Specialist to drive our online presence and customer engagement. This role is pivotal in shaping our brand’s digital footprint by planning and executing high-impact campaigns across multiple channels. The ideal candidate will blend creativity with data-driven strategy to enhance visibility, generate qualified leads, and support revenue growth. You will play a key role in optimizing our digital assets, managing content, and collaborating cross-functionally to deliver consistent, compelling messaging that resonates with our target audience.
Responsibilities:
- Implement and oversee SEO strategies to improve website visibility and organic search rankings.
- Develop compelling, audience-focused content for social media posts, advertisements, website copy, and email campaigns.
- Monitor campaign performance using analytics tools (e.g., Google Analytics, Meta Ads Manager) and optimize strategies based on data insights.
- Drive lead generation efforts and provide timely support to the sales team with targeted marketing initiatives.
- Maintain and update website content regularly to ensure accuracy, relevance, and user engagement.
- Collaborate with designers to produce high-quality visual assets for marketing materials and digital campaigns.
- Manage and execute email and WhatsApp marketing campaigns to nurture leads and enhance customer retention.
RequirementsRequirements:
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Proven experience (2+ years) in digital marketing with a strong track record in campaign management and lead generation.
- Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and SEO tools (e.g., Ahrefs, SEMrush).
- Strong content creation skills with experience in writing engaging copy for diverse platforms.
- Familiarity with email marketing platforms (e.g., Mailchimp, HubSpot) and WhatsApp Business API.
- Ability to analyze data and translate insights into actionable campaign improvements.
- Excellent communication, organizational, and collaboration skills.
- Experience working with design teams and managing creative workflows.