About the role
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns across SEO, SEM, email, social media, and paid advertising channels to drive qualified leads for SaaS products
- Own and manage the marketing funnel — from awareness to lead generation to conversion
- Develop and execute content marketing strategies (blogs, whitepapers, case studies, landing pages) tailored to B2B software buyers
- Manage marketing automation tools (e.g., HubSpot, Marketo, Mailchimp) for email nurture campaigns and lead scoring
- Track, analyze, and report on key digital marketing metrics (traffic, CTR, CAC, conversion rates, ROI) using tools like Google Analytics, SEMrush, or similar
- Collaborate with product and sales teams to craft messaging and positioning for product launches and feature updates
- Conduct competitor analysis and market research to identify trends and opportunities in the SaaS space
- Support ABM (account-based marketing) initiatives for enterprise and government/public sector prospects, where applicable
Required Skills & Qualifications
- 1–5 years of experience in digital marketing, preferably within a SaaS, B2B software, or technology company
- MBA in Marketing strongly preferred; equivalent practical experience will be considered
- Strong understanding of digital marketing channels: SEO/SEM, paid social, email marketing, content marketing
- Excellent written and verbal communication skills; strong copywriting ability
- Data-driven mindset with the ability to translate campaign metrics into actionable insights
- Familiarity with CRM platforms (Salesforce, Zoho CRM, etc.) is a plus
- Understanding of the B2B SaaS buyer journey and demand generation principles
- Ability to manage multiple campaigns and priorities in a fast-paced environment
Good to Have
- Experience marketing to enterprise, government, or public sector clients
- Familiarity with procurement, contract lifecycle management, or spend management software domains
- Basic knowledge of design tools (Canva, Figma) for creating marketing collateral
- Experience with webinar and event marketing
- Hands-on experience using AI tools (e.g., ChatGPT, Claude, Jasper, Canva AI) for content creation, campaign ideation, and marketing productivity
- Opportunity to work with a growing, bootstrapped SaaS company serving U.S. public sector clients
- Collaborative, fast-paced work environment
- Competitive compensation
- Growth path into senior marketing/demand generation roles