About the role
This role is dedicated to overseeing the full spectrum of digital marketing operations, with a primary focus on cultivating a strong brand presence and driving business growth through strategic online initiatives. The position serves as a central hub for managing social media assets, executing targeted advertising campaigns, and optimizing website visibility to ensure consistent engagement and effective lead acquisition.
Responsibilities
- Oversee the management of social media channels, brand identity, and content strategy.
- Plan, execute, and optimize paid advertising campaigns across Google and Meta platforms.
- Develop and implement search engine optimization (SEO) tactics alongside website content creation.
- Produce compelling marketing materials designed to capture audience attention.
- Facilitate online lead generation efforts to support sales objectives.
- Collaborate closely with video editing and design teams to align visual assets with marketing goals.
- Leverage artificial intelligence tools to enhance marketing efficiency and outcomes.
- Monitor campaign metrics, analyze performance data, and generate detailed progress reports.
- Maintain professional and effective communication with clients based in Singapore.
RequirementsRequirements:
- Proficiency in managing social media platforms and executing branding strategies.
- Demonstrated experience in running and optimizing Google Ads and Meta Ads campaigns.
- Strong knowledge of SEO principles and website content management.
- Ability to craft high-quality, engaging marketing content.
- Track record of supporting successful online lead generation initiatives.
- Experience coordinating with creative teams, including video editors and designers.
- Competence in utilizing AI tools to streamline and improve marketing workflows.
- Skills in tracking campaign performance and preparing comprehensive reports.
- Professional communication skills suitable for interacting with international clients.