About the role
The institute is also providing food, accommodation, and travel facilities.
Summary
We are seeking a motivated Digital Marketing Executive to join the dynamic team at Ashoka School of Business. This entry-level position is pivotal in executing strategic online campaigns that enhance the institution's digital presence and attract prospective students. The successful candidate will play a crucial role in driving brand awareness, managing social media channels, and analyzing performance metrics to support the school's educational mission and growth objectives.
Responsibilities
- Develop and implement comprehensive digital marketing strategies tailored to the education sector.
- Manage and optimize content across various social media platforms to engage with students and faculty.
- Monitor website traffic and user engagement data to refine marketing approaches and improve conversion rates.
- Collaborate with the academic and admissions teams to create compelling promotional materials and campaigns.
- Assist in the planning and execution of online events, webinars, and virtual open days.
- Track industry trends and competitor activities to identify new opportunities for digital outreach.
RequirementsRequirements:
- A minimum of 0-1 year of professional experience in digital marketing or a related field.
- Strong understanding of digital marketing principles, including SEO, SEM, and social media advertising.
- Proficiency with marketing analytics tools and content management systems.
- Excellent written and verbal communication skills with a creative approach to storytelling.
- Ability to work collaboratively in a fast-paced academic environment.
- A bachelor's degree in Marketing, Business, Communications, or a relevant discipline.