About the role

Summary: The Digital Marketing Executive plays a pivotal role in driving brand visibility, customer engagement, and sales growth for Select Mobiles & Touch Mobiles through strategic digital campaigns. This role focuses on planning, executing, and optimizing multi-channel digital marketing initiatives across platforms such as Meta Ads, social media, and WhatsApp. The ideal candidate will leverage data-driven insights, AI tools, and creative collaboration to enhance campaign performance, support new product launches, and strengthen local market presence. The position is critical in increasing store footfall, lead generation, and overall return on ad spend, ensuring alignment with business objectives and market trends.

Responsibilities:

Plan and execute digital marketing campaigns for Select Mobiles & Touch Mobiles.
Manage Meta Ads campaigns focused on brand awareness, traffic, lead generation, and store promotions.
Develop strategic campaign plans for new smartphone launches, festive offers, and retail promotions.
Collaborate with design and video teams to create high-impact marketing creatives.
Plan, schedule, and manage content across social media platforms.
Analyze campaign performance and optimize key metrics including Reach, CPM, CPC, CTR, Cost per Result, and ROAS.
Prepare daily, weekly, and monthly marketing performance reports.
Execute and monitor WhatsApp marketing campaigns for customer engagement and conversions.
Coordinate with store teams on local marketing activities and influencer campaigns.
Conduct competitor analysis and identify emerging marketing and growth opportunities.
Utilize AI tools to enhance content creation, campaign planning, reporting, and operational efficiency.
Drive brand awareness, customer engagement, and store walk-ins across all store locations.

RequirementsRequirements:

Bachelor’s degree in Marketing, Communications, Business, or a related field.
Proven experience managing Meta Ads campaigns with measurable results.
Strong analytical skills with proficiency in interpreting performance data and optimizing campaigns.
Experience with social media content planning and scheduling tools (e.g., Hootsuite, Buffer).
Familiarity with WhatsApp Business API and marketing automation tools.
Proficiency in using AI-powered tools for content and campaign optimization.
Excellent communication, collaboration, and project management skills.
Ability to work independently and manage multiple campaigns simultaneously under tight deadlines.

Digital Marketing Executive- Conekt Gadgets LLP

About the role

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