About the role
We are looking for an experienced Digital Marketing Specialist
to assist in the planning, execution and optimization of our online
marketing efforts. The promotion of products and services through
digital channels is a complex procedure with great potential which
becomes increasingly useful for companies such as ours.
The ideal
candidate will have a passion for all things marketing and technology.
You will be well-versed in the concepts surrounding digital marketing
and how the Internet can become a strong asset to securing growing
revenue. You will be tech-savvy and intuitive with great ideas to
reinforce our marketing campaign.
Responsibilities
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Be actively involved in SEO efforts (keyword, image optimization, Off page/on page etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
Requirements and skills
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Working knowledge of ad serving tools
- Perfect knowledge of web analytics tools
- Skills and experience in creative content writing