About the role
We are an upcoming technology startup in Kerala, building innovative consumer-focused digital platforms in the hyperlocal commerce, and offering space. We are looking for a highly motivated and hands-on Digital Marketing Specialist who can independently drive our complete digital growth efforts from strategy to execution.
The candidate will have responsibilities across the following functions:
Digital Marketing:
- Plan and execute end-to-end digital marketing activities.
- Run Meta (Facebook/Instagram) ad campaigns.
- Run Google Ads and YouTube campaigns.
- Create lead generation and app-install campaigns.
- Optimize campaign ROI and conversions.
Social Media Management (SCM):
- Manage company social media accounts.
- Create content calendars.
- Post engaging content regularly.
- Increase followers, engagement, and brand awareness.
- Coordinate reels, creatives, and promotional campaigns.
SEO and Organic Growth:
- Handle website SEO and local SEO.
- Improve Google rankings and search visibility.
- Work on keyword research and backlink strategies.
- Optimize content for organic traffic growth.
Campaign and Growth Execution:
- Plan launch campaigns and promotional strategies.
- Track campaign performance and analytics.
- Improve CAC, CTR, engagement, and conversion metrics.
- Suggest innovative growth and viral marketing ideas.
Requirements:
- Strong understanding of Meta Ads and Google Ads.
- Knowledge of SEO and social media growth strategies.
- Experience in content planning and campaign execution.
- Understanding of analytics and performance tracking.
- Ability to work independently and take ownership.
- Creative thinking and a startup mindset.
- Experience working with startups.
- Basic design/video editing knowledge is a plus.
- Familiarity with app marketing and local commerce platforms.
- Knowledge of WhatsApp marketing and automation tools.