About the role
What you'll do
- Plan, launch, and manage Google Ads campaigns (Search, Display, and Performance Max) targeting B2B buyers in food, ingredients, and supply chain
- Own keyword research, audience segmentation, and bid strategy across both platforms
- Continuously test ad copy, creative, and landing pages to improve CTR, conversion rate, and cost per qualified lead
- Manage and optimize monthly ad budgets, reporting on spend efficiency and ROI
- Build weekly and monthly performance reports with clear insights and recommended next steps, not just raw numbers
- Collaborate with the marketing and sales team on messaging, offers, and audience insights drawn from campaign data
What you bring
- Proven track record of managing ad budgets and improving cost per lead/cost per acquisition over time
- Strong grasp of B2B funnel metrics — MQLs, SQLs, cost per opportunity — and how ad performance ties back to pipeline, not just clicks
- Working knowledge of Google Analytics (GA4), Google Tag Manager, and conversion tracking setup
- Comfortable with A/B testing methodology for ad copy, creative, and landing pages
- Data-driven mindset — comfortable building and reading reports in Excel/Google Sheets or a BI tool
- Excellent written English for ad copy and reporting
Nice to have
- Experience marketing to food, ingredients, life sciences, or supply chain/compliance buyers in Europe
- Experience with Pipedrive, Apollo, or similar CRM/outreach tools
What we offer
- A chance to shape the paid marketing engine of a fast-growing agentic AI platform from an early stage
- Direct collaboration with the founding and sales team — your work goes straight into pipeline, not through layers of approval
- Competitive compensation based on experience
To apply: Send your resume along with 2–3 examples of past campaigns you've run (platform, budget range, and the results you drove)
Location: Remote (India)Employment Type: Full-time