About the role
This role is designed for a versatile marketing professional capable of driving digital presence through a blend of creative content strategy and data-driven campaign management. The position centers on executing comprehensive social media initiatives, optimizing search visibility, and producing compelling copy that resonates with target audiences. Success in this role requires a foundational grasp of digital advertising ecosystems and analytics to ensure marketing efforts are both effective and measurable, while leveraging design tools to create engaging visual assets.
Responsibilities
- Develop and execute social media strategies to enhance brand engagement and reach.
- Craft high-quality written content, including blog posts, ad copy, and marketing materials.
- Conduct keyword research and analyze competitor landscapes to inform SEO and content strategies.
- Manage and optimize basic Google Ads campaigns to maximize return on investment.
- Monitor and interpret data using Google Analytics to track performance and guide future decisions.
- Create visually appealing graphics and assets using design software like Canva.
- Maintain and organize data efficiently using spreadsheet applications for reporting and planning.
- Ensure clear and effective communication across all marketing channels and stakeholders.
Requirements
- Foundational understanding of Search Engine Optimization (SEO) principles.
- Proven ability to create content and write persuasive copy.
- Familiarity with social media marketing platforms and trends.
- Basic proficiency in setting up and managing Google Ads.
- Competence in using Google Analytics to derive actionable insights.
- Skill in performing keyword research and competitor analysis.
- Experience utilizing design tools such as Canva.
- Strong command of Excel or Google Sheets for data management.
- Excellent written and verbal communication skills.
- Experience working with WordPress for content management.
- Knowledge of email marketing strategies and tools.
- Familiarity with Meta (Facebook/Instagram) advertising.
- Proficiency with SEO tools like SEMrush or Ahrefs.
- Basic video editing capabilities.
- Fundamental knowledge of HTML and CSS.
- Experience leveraging AI tools for content research and marketing automation.
- Track record of successfully managing personal or business social media accounts.