About the role

Job Description: Digital Marketing Lead Department: Marketing Reports to: Head of Sales & Marketing Employment type: Full-time Role Summary The Digital Marketing Lead owns end-to-end digital marketing strategy and execution across multiple brands and client accounts. This role combines strategic planning with hands-on delivery across paid media, email, SEO, content, CRM, and web, driving lead generation, conversions, and measurable business growth. Key ResponsibilitiesStrategy and Planning - Develop and own digital marketing strategies aligned with business and client goals, including positioning, ICP definition, and channel mix. - Plan integrated campaigns for product launches, programs, events, and webinars. - Set KPIs, budgets, and timelines, and report on performance to stakeholders. Paid Advertising Email Marketing and Automation - Build and manage email campaigns, newsletters, and automated nurture sequences. - Segment audiences and personalise messaging to improve engagement. - Monitor deliverability, open rates, click-through rates, and conversions. CRM and Marketing Systems - Set up and manage CRM systems (Zoho CRM, HubSpot) including pipelines, lead scoring, and workflows. - Integrate forms, chat, and booking tools (Zoho SalesIQ, Tally, appointment schedulers) with the CRM. - Ensure clean data, accurate lead attribution, and smooth handover between marketing and sales. SEO and ContentWebsite and Landing Pages - Build and maintain websites and landing pages on WordPress, WooCommerce, and modern site builders. - Optimise pages for conversion, speed, and user experience. - Coordinate site fixes, integrations (LMS, e-commerce, payments), and new feature rollouts. Social Media Analytics and Reporting - Track performance using Google Analytics, Search Console, ad platform dashboards, and CRM reports. - Deliver regular performance reports with insights and recommendations. - Run A/B tests and use data to guide decisions. Leadership and Collaboration - Manage multiple client and brand accounts at once, prioritising effectively. - Coordinate with designers, developers, freelancers, and internal teams. - Act as the main point of contact for marketing across stakeholders. Required Skills and Qualifications - Bachelors degree in Marketing, Business, Communications, or a related field. - 4+ years of hands-on digital marketing experience across multiple channels. - Proven results managing paid campaigns and budgets. - Strong working knowledge of CRM and marketing automation platforms. - Solid understanding of SEO, content strategy, and conversion optimisation. - Experience with WordPress and WooCommerce. - Excellent written communication and copywriting skills. - Strong analytical mindset with the ability to turn data into action. Tools and Platforms Key Performance Indicators - Qualified leads generated and cost per lead - Conversion rates across landing pages, email, and ads - Return on ad spend (ROAS) - Organic traffic and keyword ranking growth - Email engagement and nurture conversion rates - CRM data quality and pipeline contribution - On-time campaign delivery across accounts Preferred Attributes - Self-starter comfortable owning the full marketing stack. - Experience in agency or multi-client environments. - Industry exposure to education, accounting and finance, e-commerce, or community platforms. - Up to date with AI-driven marketing tools and trends.

RequirementsPreferred Attributes - Self-starter comfortable owning the full marketing stack. - Experience in agency or multi-client environments. - Industry exposure to education, accounting and finance, e-commerce, or community platforms. - Up to date with AI-driven marketing tools and trends.

Digital Marketing Lead

About the role

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