About the role

About A1AppsA1Apps is building and scaling a portfolio of mobile apps for global users. We’re looking for people who are excited by fast execution, strong ownership, and the chance to work on growth in a high-impact environment.About the roleWe’re hiring an Associate Marketing Manager to lead social media and influencer marketing for our app portfolio. This role is ideal for someone who understands how content, creators, and audience insights can come together to drive awareness, engagement, and user growth.You’ll own influencer and social initiatives end to end — from identifying the right creators and shaping campaign briefs to coordinating execution and tracking results.What you’ll do

Plan and execute social media and influencer marketing campaigns for A1Apps’ app portfolio
Identify, evaluate, and onboard creators and influencers based on audience fit and content quality
Manage campaigns end to end, including outreach, coordination, brief creation, approvals, and execution follow-through
Partner with internal teams to develop content angles, messaging, and campaign ideas
Work closely with design, content, product, and performance marketing teams to ensure high-quality execution
Track campaign performance across key metrics such as reach, engagement, creator output, conversion signals, and ROI
Turn campaign learnings into stronger future content, creator partnerships, and experiments
Stay current with platform trends, creator ecosystems, and audience behavior

What we’re looking for

3–8 years of relevant experience in social media marketing, influencer marketing, growth marketing, or a related field
Hands-on experience managing creator or influencer campaigns
Strong understanding of social platforms, content formats, and creator-led audience engagement
Good judgment on content quality, creator fit, and audience relevance
Comfort with reporting, performance analysis, and data-backed decision-making
Strong communication and stakeholder-management skills
High ownership and comfort working in a fast-moving environment

Nice to have

Experience in consumer internet, B2C, or mobile app marketing
Exposure to UGC-style creatives or performance-oriented content testing
Familiarity with tier-one or international audiences
Understanding of app-growth or mobile-platform marketing nuances

Why join A1Apps

Work on a fast-moving app business with meaningful ownership
Build and scale creator and social programs that directly impact growth
Collaborate across growth, product, and creative teams
Gain exposure to experimentation, performance thinking, and consumer-app marketing

Digital Marketing Manager 021

About the role

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