About the role
- Formulate and implement multi-platform digital marketing plans designed to boost brand recognition and secure high-quality leads.
- Oversee and refine paid advertising efforts on channels including Google Ads, social networks, and display ad spaces to optimize return on investment.
- Utilize analytics software to evaluate campaign metrics, delivering actionable intelligence that informs and improves future marketing tactics.
- Partner with creative departments to craft compelling content, encompassing written copy, visual designs, and multimedia materials that adhere to brand standards.
- Track emerging industry trends and competitor actions to uncover fresh avenues for market growth and innovation.
- Supervise a team of marketing specialists, offering mentorship, performance reviews, and direction to meet departmental objectives.
- Liaise with outside vendors and partners to guarantee the smooth execution of integrated marketing projects.
RequirementsRequirements:
- Minimum of 4 to 5 years of practical experience in digital marketing, with a preference for agency background
- High level of expertise in SEO/SEM, social media marketing, email campaigns, and content strategy.
- Bachelor's degree in Marketing, Business, or a comparable discipline; professional certifications are strongly preferred.
- Superior analytical abilities to interpret data and convert insights into strategic business decisions.
- Strong communication, leadership, and project management skills suited for a dynamic, fast-paced environment.
- Creative mindset and adaptability to address changing client demands and market conditions effectively.
Note: The CTC will range between 4.8 LPA to 6 LPA based on the candidate's performance.