About the role
Requirements:
- 3-6 years of hands-on experience in digital marketing/performance marketing.
- Strong expertise in Google Ads and Meta Ads.
- Experience managing 2-5 crore+ advertising budgets.
- Strong experience in D2C and/or Quick Commerce businesses.
- Proven experience in performance marketing, campaign planning, optimization, and ROI/ROAS improvement.
- Strong understanding of customer acquisition, conversion funnels, CAC, ROAS, and performance metrics.
- Experience handling campaigns at scale with significant monthly spend.
Preferred Candidate Profile:
- Candidates from D2C, e-commerce, consumer internet, or quick commerce companies.
- Strong ownership of performance marketing budgets and business outcomes.
- Comfortable working in a fast-paced, high-growth environment.
- Data-driven approach with strong analytical and optimization skills.