About the role
1. SEO (Primary focus of this role)- Digital Marketing
* Own end-to-end SEO strategy — on-page, off-page, and technical SEO — to drive organic traffic and
rankings
* Conduct keyword research, content gap analysis, and competitor SEO benchmarking
* Monitor site health, crawlability, indexing, page speed, and Core Web Vitals
* Work with content and design teams to optimize on-site content for search intent and conversions
* Track SEO KPIs (organic traffic, rankings, CTR, conversions) and report actionable insights
2. ASO (App Store Optimization)
* Optimize app store listings (title, keywords, description, creatives) to improve visibility and rankings
* Monitor app store analytics and iterate based on install and conversion trends
* Run A/B tests on app store creatives and metadata to improve download rates
3. Engagement / Marketing Automation Tools (CleverTap, MoEngage, or equivalent)
* Use engagement platforms like CleverTap or MoEngage to build user segmentation, lifecycle campaigns,
and retention flows
* Design and execute push notification, in-app messaging, and email/SMS journeys to improve engagement
and reduce churn
* Monitor user analytics and behavioral data to inform engagement strategy
4. Paid Marketing (Added advantage)
* Support SEM and display advertising campaigns as needed to complement organic efforts
* Assist in budget allocation across paid channels and monitor ROI/KPIs
* Use A/B testing to optimize paid campaign performance