Digital Marketing Officer

About Oxfam

Oxfam India (OIN) is a movement of people working to end discrimination and create a free and just society.

We work to ensure that Adivasis, Dalits, Muslims, Women & Girls, and Informal Sector Workers have violence free lives with freedom to speak their mind, equal opportunities to realise their rights, and a discrimination free future. We research to find lasting solutions to end rising inequalities and exclusion of marginalized communities from getting decent jobs, quality free education and healthcare. We campaign with the public to demand policy changes from governments for creating a just and inclusive country as envisioned in the Indian Constitution. We mobilise support to save, protect and rebuild lives of the poorest of poor affected by crisis and humanitarian disasters.

By putting the rights of marginalized at the heart of everything we do, we work to create a discrimination-free India where everyone lives a life of dignity, free from injustice and inequality. Since 2008, we have changed lives of millions of people not just in our six focus states—Uttar Pradesh, Bihar, Jharkhand, Chhattisgarh, Odisha and Assam—but also across India. We are also part of the Oxfam global confederation with affiliates in 21 countries fighting together to build a better world.

Oxfam has been in India since 1951. It first came to India to respond to Bihar famine. In 2008, Oxfam India became an independent affiliate and an Indian NGO. Oxfam India is an autonomous Indian organisation and has staff and board members from within India. Government of India has registered Oxfam India as a non-profit organisation under Section 8 of the Indian Companies Act, 2013.

Oxfam is committed to preventing any type of unwanted behaviour at work including sexual harassment, exploitation and abuse, lack of integrity and financial misconduct; and committed to promoting the welfare of children, young people and adults. Oxfam expects all staff and volunteers to share this commitment through our code of conduct. We place a high priority on ensuring that only those who share and demonstrate our values are recruited to work for us.

All our work is led by three core values: Empowerment, Accountability, Inclusiveness.

·Accountability – Our purpose-driven, results-focused approach means we take responsibility for our actions and hold ourselves accountable. We believe that others should also be held accountable for their actions.

·Empowerment – Our approach means that everyone involved with Oxfam, from our staff and supporters to people living in poverty, should feel they can make change happen.

·Inclusiveness – We are open to everyone and embrace diversity. We believe everyone has a contribution to make, regardless of visible and invisible differences.

Oxfam India is an equal opportunities employer. To know more about Oxfam India please visit:

Note: All offers of employment will be subject to satisfactory references and may be subject to appropriate screening checks, which can include criminal records and terrorism finance checks.

Job Title

Digital Marketing Officer

Department

Public Engagement

Location

New Delhi

Level / Pay Band

Officer/A7

Contract

1 Years Contract (Renewable)

Reports To

Head Individual Fund Raising.

Scope of Position

To support the Head Individual Fundraising to execute digital marketing campaigns of Oxfam India with an aim to maximize online presence and drive performance results for the brand and its yearly campaigns. Should be able to manage independently and/or with a team SEO, SEM, SMO, ORM, Web development, technology, lead generation, media planning, agency management and other verticals of digital marketing.

Key Responsibilities

1.Campaign planning – Lead, manage and execute annual and monthly campaign calendar with an aim to

(i) Drive donations (Month on month campaigns)online,

(ii) Generate Leads (Month on month campaigns) for donations and

(iii) Trailwalker Team registrations (3-month campaign).

2.Work with the Programs team, Regional team, Individual fundraising team, to jointly plan and execute online fundraising campaigns. Work with Trailwalker central and regional team to plan and execute Trailwalker online lead generation and registration campaign.

3.Media Planning – Work with digital media agencies and google ad words specialist to lead and execute media planning and buying with an aim to drive performance as per agreed KPIs.

4.Creative execution - Work with Digital communication officer, communication officer, social media officer and graphic-cum-web designer to plan and execute creative messaging across digital marketing channels with an aim to generate brand awareness and drive conversions.

5.Reporting and Course correction – Responsible for annual targets set for donors, SEO, Social Media and Trailwalker team registration. Measure, optimize and report on key performance indicators on weekly and monthly basis, annual budgets, monthly budgeted spends and Trailwalker team registrations. Suggest ways to optimize and improve digital performance.

6.Ideation and digital support – An integral part of core Public Engagement team in ideating and executing plans to improve brand awareness, user engagement and donations for Oxfam India and Trailwalker. Provide digital support to other teams including programs, policy, media and advocacy as and when required.

7.Content creation, ideation and Support – Lead, manage and work with communications and design team to maintain a monthly/weekly content calendar required for respective digital goals and campaigns. Ideate and suggest new, impactful and innovative ways of communicating online.

8.Performance oriented – Highly focused on results and responsible for driving performance as per agreed KPIs.

Skill and Competence

• Minimum Educational Qualification - Graduation
  
• Functional Experience of at least 4-5 years in digital/online marketing, online advertising agency, online media network of working on high performance campaigns to drive online leads and conversions.
  
• Ability to produce high quality results under significant time pressure
  
• Knowhow of digital analytics and media tools like Google ad words, comScore, Google analytics, Nielsen, Hotjar, etc.
  
• Ability to work independently and with the team. Team Player
  
• Attention to detail and ability to prioritise tasks to meet tight deadlines.
  
• Excellent written skills in English
  
• Eye for design aesthetics
  
• Sms, web, WhatsApp, mobile, display and video marketing
  
• Publisher management & Ad operations.
  
• Post click integrations and fraud detection/management
  
• Excel, Word & MS power point knowledge
  
• DSPs working knowledge
  

·Open to learning new tools and communication ideas

Relocation

During the course of employment the post holder may be required to move base on a temporary or permanent basis to any workplace controlled by Oxfam India

Travel

The candidate should be willing to travel within the region/country extensively and be deployed for extended periods in humanitarian response programmes in the field.