About the role
Role
Digital Marketing Specialist
Experience
2 to 4 years
Compensation
As per standards
Job Location
Chennai
Job Description:
We are looking for a versatile and result-driven Digital Marketing Specialist to join our Digital Marketing team. You will plan, execute, and optimize campaigns across SEO/AEO, paid media, social, content, and email channels to drive brand visibility, traffic, and conversions, working closely with the Marketing Head.
Responsibilities:
Plan and execute multi-channel digital marketing campaigns across SEO/AEO, SEM/PPC, social media, email, and content marketing
Create and write content for blogs, landing pages, social media posts, ad copies, and email campaigns
Plan and maintain a content calendar aligned with marketing campaigns and business goals
Support on-page and off-page SEO activities, including keyword research and content optimization, to improve organic visibility
Plan and execute email marketing campaigns, including segmentation, automation, and performance tracking
Track and analyse campaign performance across channels using Google Analytics and other reporting tools
Conduct market research, competitor analysis, and audience research to inform marketing strategy
Manage marketing budgets across channels and optimize spend for the best possible ROI
Coordinate with design and sales teams to ensure consistent messaging and branding across all touchpoints
Monitor industry trends, emerging platforms, and new digital marketing tools and techniques
Prepare regular performance reports and dashboards for stakeholders
Experience:
Strong understanding of digital marketing fundamentals across SEO, SEM, social media, email, and content marketing
Familiarity with SEO tools such as Ahrefs, SEMrush, or similar is a plus
Experience with email marketing platforms such as Mailchimp, HubSpot, or similar is a plus
Working knowledge of social media management and scheduling tools such as Buffer, Hootsuite, or similar is a plus
Basic understanding of CMS platforms such as WordPress
Strong analytical skills with the ability to interpret data and translate insights into action
Excellent written and verbal communication skills
Ability to manage multiple campaigns and channels simultaneously
Creative mindset with strong attention to detail
Education:
Any degree; a background in Marketing, Communications, or a related field is preferred
Certifications in Digital Marketing, Google Ads, or Google Analytics are an added advantage