About the role
Must-Have Skills● Google Ads: Hands-on expertise in Search, Local, Performance Max, and Display campaigns, including campaign setup, bidding, targeting, optimization, and budget management.● Meta Ads: Strong proficiency in Facebook and Instagram advertising, audience targeting, retargeting, placements, and campaign optimization.● Analytics & Tracking: Practical experience with GA4, Google Tag Manager, Meta Events Manager, Meta Pixel/Conversions API, and UTM tracking.● CRM & Lead Management: Working knowledge of GoHighLevel or similar CRM platforms, including lead capture, pipelines, appointment booking, lead routing, and automated follow-ups.● Lead Attribution & Funnel Tracking: Understanding of MQLs, SQLs, booked appointments, customer conversions, and end-to-end campaign attribution.● Campaign Performance: Ability to analyze CPC, CTR, CPL, conversion rates, lead quality, and customer acquisition metrics to recommend improvements.● Landing Page Optimization: Understanding of conversion-focused landing pages, lead forms, and funnel optimization.● Campaign QA: Ability to validate ad creatives, conversion tracking, landing pages, lead forms, and CRM integrations before campaign launches.● Reporting: Experience preparing actionable weekly and monthly campaign performance reports with measurable outcomes.
Good-to-Have Skills● Google Ads and Meta Blueprint certifications.● Prior experience working with US-based marketing agencies or white-label delivery models.● Advanced hands-on experience with GoHighLevel, including workflows, funnels, automation, and CRM reporting.● Experience with email marketing, SMS campaigns, and lead-nurturing automation.● Knowledge of organic social media strategy, content calendars, and engagement management.● Experience with TikTok Ads or other advertising platforms.● Familiarity with Canva, CapCut, or similar creative tools.● Experience with Agency Analytics, Looker Studio, or other marketing reporting dashboards.● Understanding of local SEO and Google Business Profile optimization.● Experience supporting multiple industries such as home services, healthcare clinics, retail, and professional services.