About the role
Job Purpose The role is responsible to design digital campaigns, review media plan, build programmatic marketing strategies. It entails define target audience, channel mix for relevant target audience of the campaign and execute the campaign on relevant digital channels. Key Result Areas/Accountabilities Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising Experience, and expertise to run data driven programmatic digital marketing campaigns Responsible for Search Optimisation/Marketing &accelerating traffic to the Digital Assets Measure and report performance of all digital marketing campaigns search, display, Social, Video etc, and assess against goals (ROI and KPIs) Co work with Media, Search and Analytics Agencies’ Identify trends and insights, and optimize spend and performance based on the insights Drafting briefs and collaborating with internal /agency creative team for requisite creative/collaterals etc Core Competencies, Knowledge, Experience Excellent understanding of the Online/Digital marketplace: trend awareness; industry best practices; competitor analysis. Strong consumer understanding Knowledge and experience in Digital Media Planning, Web Analytics, Web Promotion, Keyword Research, Online Advertising, Search Engine Marketing, Social Media, SEO, SEM, Website Traffic Optimization, Landing Page Optimization, Conversion Rate Optimization Must have technical / professional qualifications MBA essential Minimum of 3 years of relevant experience essential in Online/Digital organization Understanding concept of Agile ways of working Years of Experience Min. 3 years experience Industries to look from FMCG, BFSI, Telco, Ideal Organizations to look from Large digital banks, digital product companies, matured startups,Digital natives such as- Google, facebook, digital marketing agencies and consulting companies Direct reports None