Digital Marketing Team Lead (SEO, AEO, GEO, Google Ads, LinkedIn Ads & Meta Ads)

We are seeking an experienced and results-driven Digital Marketing Team Lead to own and scale our digital growth initiatives across organic and paid channels.

This role requires a hands-on marketing leader who can independently execute strategies while collaborating with content, design, development, and sales teams to build a scalable growth engine for a B2B IT Services and Software Development organization.

Key ResponsibilitiesSEO, AEO & GEO

• Develop and execute comprehensive SEO strategies to improve organic search rankings and website traffic.

• Implement Answer Engine Optimization (AEO) strategies to improve visibility across AI-powered search experiences.

• Execute Generative Engine Optimization (GEO) initiatives to strengthen brand presence in AI-generated search results.

• Conduct keyword research, competitor analysis, technical SEO audits, and on-page/off-page optimization.

• Develop content and backlink acquisition strategies to increase domain authority and search performance.

• Monitor search trends and emerging AI search opportunities.

Google Ads Management

Plan, launch, optimize, and scale:

• Search Campaigns

• Display Campaigns

• Performance Max Campaigns

• YouTube Advertising Campaigns

• Remarketing Campaigns

• Demand Generation Campaigns

Monitor and improve key performance metrics including:

• ROAS (Return on Ad Spend)

• CPA (Cost Per Acquisition)

• CPL (Cost Per Lead)

• CTR (Click-Through Rate)

• Conversion Rates

• Manage campaign budgets and scaling strategies to maximize ROI.

• CEOs

• CTOs

• Founders

• Product Managers

• HR Leaders

• Business Decision Makers

Execute and optimize:

• Lead Generation Campaigns

• Sponsored Content Campaigns

• InMail Campaigns

• Brand Awareness Campaigns

• Website Conversion Campaigns

• Build and manage Account-Based Marketing (ABM) campaigns.

• Continuously improve audience targeting, lead quality, and conversion performance.

Meta Ads Management

• Manage Facebook and Instagram advertising campaigns.

• Execute awareness, lead generation, retargeting, and conversion campaigns.

• Develop and test audience segments, creatives, messaging, and campaign structures.

• Continuously optimize performance to achieve maximum ROI.

Lead Generation & Funnel Management

• Generate qualified B2B leads for IT Services, Software Development, and Digital Solutions offerings.

• Design, build, and optimize lead generation funnels.

• Develop landing pages and conversion-focused campaign experiences.

• Collaborate closely with sales teams to improve lead quality and conversion rates.

• Implement marketing automation, lead nurturing, and remarketing workflows.

Creative & Content Leadership

Lead the creation and execution of:

• Ad Creatives

• Social Media Creatives

• Landing Pages

• Website Banners

• Case Studies

• Videos

• Marketing Collateral

• Coordinate with designers, content writers, and developers to ensure timely execution.

• Maintain consistent brand messaging and visual identity across all marketing channels.

Analytics & Reporting

Manage and leverage:

• Google Analytics 4 (GA4)

• Google Search Console

• Google Tag Manager (GTM)

• Meta Business Suite

• Looker Studio

• Build and present monthly performance reports and executive dashboards.

• Provide actionable, data-driven recommendations for campaign optimization and growth.

Required ExperienceMust Have

• 5+ years of hands-on Digital Marketing experience.

• Strong expertise in:

  • SEO

  • AEO

  • GEO

  • Google Ads

  • Meta Ads

  • B2B Lead Generation

• Experience managing and optimizing monthly advertising budgets.

• Proven track record of generating high-quality B2B leads and driving revenue growth.

• Strong analytical, communication, and stakeholder management skills.

Preferred

• Experience in IT Services, Software Development, SaaS, Staffing, Technology Consulting, or related industries.

• Working knowledge of CRM platforms such as HubSpot, Zoho CRM, Salesforce, or Freshsales.

• Experience with AI-powered marketing tools, automation platforms, and marketing workflows.

Key Performance Indicators (KPIs)

• Qualified Leads Generated

• Marketing Qualified Leads (MQLs)

• Cost Per Lead (CPL)

• Lead-to-Meeting Conversion Rate

• Lead-to-Customer Conversion Rate

• Return on Ad Spend (ROAS)

• Marketing ROI

• Organic Traffic Growth

• Search Ranking Improvements

• AI Search Visibility (AEO/GEO)

• Revenue Influenced by Marketing

Ideal Candidate

The ideal candidate is a hands-on digital marketing leader with a strong growth mindset and a proven ability to generate measurable business outcomes.