About the role
Key Responsibilities:
- Plan, create, and manage PPC campaigns across various digital channels (Google Ads, Meta, Bing, etc.)
- Conduct keyword research and selection for pay-per-click campaigns
- Optimize ad copy, bidding strategies, and landing pages for better performance
- Monitor daily performance metrics to understand the effectiveness of campaigns
- Analyze trends and make data-driven decisions to improve performance
- Provide detailed analysis and reports of campaigns
- A/B testing of ads and landing pages to improve conversion rates
- Collaborate with designers and content teams for high-converting creatives
- Stay up to date with PPC industry trends and best practices
Requirements
- Proven experience as a PPC Executive or similar role (1+ years preferred)
- In-depth knowledge of Google Ads, Facebook Ads, and Google Analytics
- Strong analytical thinking and Excel skills
- Ability to manage multiple campaigns and clients simultaneously
- Google Ads certification (preferred but not mandatory)
Benefits
Compensation & Benefits:
- Friendly Environment
- Fun Activities & Events Celebrations
- Competitive salary and performance-based incentives
- Work-from-office opportunity with a collaborative environment
- Opportunities for career growth and skill development