About the role
- Conduct market research, audience analysis, and competitive benchmarking to inform media planning decisions.
- Plan and allocate media budgets efficiently to maximize ROI and ROAS.
- Collaborate with creative and content teams to develop engaging ad creatives and messaging tailored for different audiences.
- Monitor, analyze, and optimize campaign performance using tools like Google Analytics, Facebook Ads Manager, and third-party attribution platforms.
- Provide regular reports and insights on key performance metrics (CTR, CPC, CPA, Conversion Rate) and suggest data-driven optimizations.
- Stay up-to-date with industry trends, new ad formats, algorithm changes, and best practices to keep campaigns competitive.
- Work closely with account managers, clients, and internal teams to align media strategies with business objectives.