About the role
We're looking for a
dynamic, revenue-driven Director – Affinity Partnerships to lead ekincare's
push across BFSI, insurance, fintech, and consumer ecosystems. This is a
strategic, high-visibility role: full ownership of the affinity partnership
lifecycle, from identifying and structuring deals to launching programs and
scaling recurring revenue — backed by ekincare's health-tech platform.
Position
Director – Affinity Partnerships
Location
Mumbai / Bangalore
Reporting
to
Head of Partnerships
Function
Affinity Partnerships / Strategic Alliances
About the Role
Drive
affinity-led growth by building strategic partnerships with insurers, banks,
NBFCs, fintechs, consumer brands, marketplaces, membership organizations, and
loyalty platforms. Own the complete partnership lifecycle — from opportunity
identification and commercial structuring to program launch, adoption, and
revenue scale-up. Act as the bridge between partner organizations and internal
stakeholders to ensure seamless execution.
Lead
the development of embedded healthcare and wellness propositions — OPD
benefits, preventive healthcare programs, wellness subscriptions,
teleconsultation offerings — that strengthen partner value propositions while
generating recurring revenue for ekincare.
Requirements
What You'll Do
•Lead ekincare's Affinity
Partnerships function and drive partnership-led business growth
•Identify, evaluate,
negotiate, and close strategic partnerships across BFSI, insurance, fintech,
consumer, loyalty, and membership ecosystems
•Develop and launch
bundled healthcare and wellness offerings including OPD, preventive care,
wellness programs, and subscriptions
•Own end-to-end deal
structuring — commercial negotiations, partnership agreements, pricing, and
revenue-sharing frameworks
•Drive recurring revenue
growth through partner acquisition, renewals, account expansion, upselling, and
wallet-share growth
•Build and maintain
executive-level relationships with key partners and internal stakeholders
•Manage partner
onboarding end-to-end — including licensing/compliance requirements, system
integration, and operational readiness
•Collaborate
cross-functionally with Product, Marketing, Operations, Finance, Legal, and
Customer Success to ensure successful execution
•Monitor partnership
performance, revenue contribution, adoption metrics, and overall business
impact
•Represent ekincare at
industry events, conferences, and partner forums
•Own quarterly revenue,
partnership, and growth objectives defined under organizational OKRs
What We're Looking For
•MBA / PGDM (Marketing,
Finance, or Sales) or equivalent practical experience
•9–12 years specifically
in Affinity Partnerships / Affinity Business — within BFSI, Insurance,
Insurtech, or Fintech ecosystems; candidates from a pure generalist Strategic
Alliances or BD background without direct affinity partnership ownership will
not be considered
•Demonstrated ownership
of an affinity book of business — sourcing, structuring, and scaling
embedded/co-branded product partnerships with banks, NBFCs, fintechs,
e-commerce, and consumer brands, with clear premium/revenue attribution
•Hands-on experience with
corporate agent licensing, partner on-boarding (online/system-integration and
offline/traditional channels), and compliance-led partnership structures
•Strong commercial acumen
— experience in deal structuring, contract negotiation, and revenue-sharing
models
•Ability to engage and
influence CXO-level stakeholders across partner and internal organizations
•Experience managing
large, multi-stakeholder key accounts end-to-end, including
collections/portfolio health where applicable
•Prior exposure to health
insurance, embedded health benefits, or health-tech partnerships is a strong
plus
•Team leadership or
mentoring experience preferred; comfortable building a function from the ground
up
•Excellent communication,
analytical, negotiation, and problem-solving skills
Benefits
•Be part of a
high-growth, Series B-funded startup with patented technology
•Work at the forefront of
health-tech innovation, trusted by 1000+ companies
•Flat hierarchy,
fast-fail-fast-learn culture
•Attractive compensation
with performance-based incentives and ESOPs
•360-degree appraisal
process and direct exposure to top management
•Comprehensive medical
benefits, plus fitness perks (Gym, Yoga, Zumba, and more)