About the role
Position Overview:
Certinal is seeking a hands-on Product Marketing expert to build and scale product marketing for our e-Signature and e-Consent workflows. You will own positioning, messaging, go-to-market (GTM) launches, sales enablement, competitive intelligence, and narrative-driven content that accelerates pipeline and adoption. This is a builder role—ideal for someone who can set the strategy, roll up their sleeves, and ship high-quality assets with modern marketing tools.
Reports to: Chief Executive Officer (CEO)
Key Responsibilities:
- Develop and continually refine product positioning, core messaging, and value propositions across personas (IT, Legal, Procurement, Business).
- Translate product capabilities into compelling customer narratives, use-case stories, and proof points.
- Partner with Product, Sales, Customer Success, and other teams to align on launch goals, target segments, and success metrics.
- Build launch kits (one-pagers, FAQs, release narratives, pricing/packaging notes, demo flows) and train internal teams.
- Own the sales narrative: pitch deck, solution briefs, ROI/value messaging, email snippets, and talk tracks.
- Track competitor moves, pricing/packaging trends, and messaging; turn insights into practical sales tools and strategy inputs.
- Conduct market and customer research to validate segments, persona pains, and buying triggers.
- Act as a subject-matter expert to drive product-centric thought leadership (webinars, blogs, POVs, playbooks).
- Build customer advocacy: case studies, quotes, reference stories, and customer community enablement.
- Define success metrics for product marketing (pipeline influence, conversion, adoption, enablement usage) and report impact.
Why Join Certinal?
- Market Leadership: Join a leader in the rapidly growing digital signature and e-consent solutions market
- Strategic Impact: Direct influence on company growth, GTM strategy, and market positioning
- Growth Opportunity: Scale a world-class marketing function from the ground up
- Talented Team: Work alongside experienced product, sales, and engineering teams
- Competitive Advantage: Innovative platform with differentiated value proposition in a high-growth market
- International Exposure: Opportunity to drive marketing strategy across multiple geographies and customer segments
- Learning & Development: Competitive professional development budget and access to industry conferences