About the role
About Company: We are India’s leading destination for fashion and lifestyle, offering a
wide range of products from top brands. We pride ourselves on being at the forefront of
fashion and technology, striving to deliver an unparalleled shopping experience to our
customers.
Job Summary: We are looking for a dynamic and experienced Head of Social Media
and Influencer Marketing to join our team. This individual will be responsible for
developing and executing social media strategies that enhance Company's brand
presence, engage our community, and drive traffic and sales. The ideal candidate will
have a proven track record in managing social media channels, influencer partnerships,
and content creation.
Key Responsibilities:
Strategic Planning:
Develop and implement a comprehensive social media and influencer
marketing strategy aligned with brand objectives.
Identify key trends, insights, and best practices in social media and
influencer marketing to keep at the forefront of the industry.
Social Media Management:
Oversee the management of all social media platforms (Instagram,
messaging and high engagement levels.
Develop and execute social media campaigns to promote new product
launches, sales, and other marketing initiatives.
Monitor, analyze, and report on the performance of social media channels
and campaigns, using insights to optimize future efforts.
Influencer Marketing:
Identify, recruit, and manage relationships with influencers, bloggers, and
brand ambassadors.
Develop and execute influencer marketing campaigns to drive brand
awareness, engagement, and sales.
Negotiate contracts and agreements with influencers, ensuring they align
with budget and brand guidelines.
Content Creation:
Collaborate with the content and creative teams to produce engaging and
high-quality content for social media and influencer campaigns.
Ensure all content aligns with brand voice, aesthetic, and values.
Team Leadership:
Lead, mentor, and develop a high-performing social media and influencer
marketing team.(Approx Team size 8-10)
Foster a collaborative and innovative team environment, encouraging new
ideas and approaches.
Collaboration and Cross-Functional Work:
Work closely with other departments, including Category , Corporate
communications, product, and customer service, to ensure cohesive and
integrated marketing efforts.
Coordinate with external agencies and partners as needed.
Qualifications:
Bachelor’s degree in Marketing, Communications, or a related field; MBA
preferred.
Minimum of 10-12 years of experience in social media and influencer marketing,
with at least 5 years in a leadership role.
Proven track record of successfully managing social media channels and
influencer partnerships for a major brand.
Strong understanding of social media platforms, algorithms, and best practices.
Excellent communication, negotiation, and interpersonal skills.
Creative mindset with the ability to think outside the box.
Strong analytical skills and the ability to use data to drive decision-making.
Ability to work in a fast-paced environment and manage multiple projects
simultaneously.