About the role
Therapy expertise: Antidiabetics, preferably modern non-insulin antidiabetic drugs like DPP4i, GLP1-RAs, SGLT2i etc.
Experience - 5-8 years
Key Responsibilities:
1. Brand Execution & Market Adaptation
- Assist in implementing brand positioning and messaging for the Cardiac therapy portfolio, aligning with global guidelines.
- Conduct market research to understand therapy trends and competitive landscape.
- Adapt global marketing strategies for local markets while ensuring compliance and accuracy.
2. Promotional Campaign Development
- Support the creation of marketing collaterals such as brochures, flyers, digital assets, and promotional materials.
- Coordinate with creative teams to develop high-quality campaigns.
- Assist in executing HCP and patient communication strategies to drive awareness and adoption.
3. Business Region Support & Training
- Work closely with regional marketing & sales teams to support local execution of marketing plans.
- Assist in developing product training decks in collaboration with the medical team.
- Gather market insights and customer feedback to refine marketing approaches.
5. Cross-Functional Coordination
- Collaborate with Creative, Medical, and Regulatory teams to ensure seamless execution of marketing initiatives.
- Support new product launches and assist in lifecycle management activities.
- Align with regional and country-level teams to execute international marketing efforts effectively.
6. New Launch Responsibilities
Support execution of launch campaigns, assist in sales team enablement, coordinate HCP engagement, adapt marketing materials & gather market feedback for evolving Antidiabetic Therapies.