About the role
Job Description – E-Commerce Growth Manager (B2C)
Location: Bengaluru
Experience: 3–5 Years
Employment Type: Full-time
Department: E-Commerce / B2C Growth
About the Role
We are looking
for a results-driven E-Commerce Growth Manager to take ownership of our B2C
online business and drive revenue, customer acquisition, website performance,
and customer retention.
Key Responsibilities
- Own B2C
e-commerce sales and revenue growth.
- Develop and
execute strategies to increase website traffic, conversions, AOV, and
repeat purchases.
- Manage and
optimise Google, Meta, and other performance marketing campaigns.
- Monitor ROAS,
CAC, conversion rate, AOV, revenue, and customer acquisition.
- Analyse website,
product, and customer data to identify growth opportunities.
- Improve product
listings, landing pages, offers, bundles, and the overall customer
journey.
- Plan and execute
seasonal and gifting campaigns such as Diwali, Christmas, Valentine's Day,
Rakhi, etc.
- Drive customer
retention through remarketing, WhatsApp, email, offers, and
repeat-purchase initiatives.
- Coordinate with
the design, marketing, operations, inventory, fulfilment, and customer
service teams.
- Monitor
product/category performance and recommend new products or collections
based on customer demand.
- Prepare regular
e-commerce performance reports and provide actionable insights to
management.
Key Performance Indicators
Revenue Growth | Conversion Rate | ROAS | CAC | AOV | Customer
Acquisition | Repeat Purchase Rate | Website Traffic | Customer Retention
What We Expect
We are looking for someone who takes complete ownership of B2C growth,
understands customer behaviour, works with data, experiments with new growth
opportunities, and converts ideas into measurable business results.
Requirements
Requirements
- 3–5 years of
experience in B2C E-commerce, E-commerce Growth, Digital Sales, or
Performance Marketing.
- Strong
understanding of e-commerce funnels, customer acquisition, conversion
optimisation, and retention.
- Hands-on
experience with Google Ads, Meta Ads, analytics, and performance
marketing.
- Experience with
Shopify, WooCommerce, or similar e-commerce platforms.
- Strong
analytical skills with good knowledge of Excel/Google Sheets.
- Understanding of
ROAS, CAC, AOV, Conversion Rate, and Customer Lifetime Value.
- Strong
communication, coordination, and problem-solving skills.
- Highly
proactive, commercially focused, and target-oriented.
BenefitsPaid Leaves
Competitive salary
PF